Chiropractic care is one of the top solutions for treating conditions related to the musculoskeletal system, among other benefits. The important part of this is that more and more people are catching on to Chiropractic treatment.
As more people are becoming aware of this value, Chiropractors are facing more competition than ever before. Practicing doctors are seeing new Chiropractors popping into the market who are getting onto their turf.
Because of that, it is even more important to employ these core Online Marketing Strategies.
The One Reason Why Knowing How to Correctly Market Your Practice Online is So Important
This digital age has empowered the consumer.
Today’s market is very savvy when it comes to researching a Chiropractor before they choose one as a healthcare provider.
The days are over when people would simply open up the Yellow Pages and pick a Chiropractor based on a nice looking ad.
Before a patient picks up the phone to call your office, statistics show that they’ve already conducted research on you and your competition on the Internet.
Here is where it gets really important.
It’s important to understand the 2 key places that a potential patient uses to do their due diligence.
Around 60-70% of all potential patients are looking at 1) your website and 2) your Facebook page before deciding to call your office and book their first appointment.
Let’s dive in and talk about the 2 keys Chiropractors must do correctly to make sure your practice wins the patient over when they visit those places.
Key #1 – A High Quality Website
These days, it’s not enough to just have a website.
Your website has to look great and has to communicate some important pieces of information to your visitors.
1. It Has to Look Great Everywhere
Chiropractic clinics can be very beautiful and quite professional these days.
If you spend much time on creating a quality visual appearance on the inside of your practice, but don’t focus on your website, you’re missing the boat.
And if you’re practice does not look great and your website looks the same or is outdated, you’re missing out on a huge opportunity.
Your website makes the first impression on most of your potential patients of your practice.
It has to look professional on both computer and mobile phone so you don’t miss out on a ton of easy business.
2. Focus on the Conditions you Treat
The biggest mistake some Chiropractors make is not claiming what they’re an expert at.
You don’t want to have the view that you’re a catch-all doctor.
If you’re great a t treating sciatica, make sure you have that featured on your website.
It’s the specialty doctors who make the most money while other doctors are afraid of missing out on other conditions.
3. Walk Them Through Their First Visit
Every Chiropractic website should show a potential patient what their first visit will look like.
This includes the steps they take when they first walk in. They can download their intake forms and have it filled out before they walk in for the first time.
This might seem minimal but it’s part of making new patients feel comfortable before ever walking into your office for the first time.
4. Location and Hours
This one is obvious. People need to know where your office is and the times you are open.
5. A Trackable Phone Number
Having a phone number on your site is, of course, important. However, you need a number that will allow you to measure how much business is being generated from your website.
The best websites measure their effectiveness with a trackable number.
6. Pictures of the Doctor and Staff
People look at these pictures. They want to see who the doctor is and their staff before coming in.
It helps ease their mind and also helps them connect more with you and your office than if you didn’t have those pictures.
7. Great Content from the Doctor
Chiropractors have spent more school hours than the average medical doctor.
A website that has educational content on a blog can showcase that knowledge.
If you don’t have a blog, you can hire ghostwriters to fill your site with great educational content.
Key #2 – A Facebook Page that Lives and Breathes Daily
Most business owners don’t understand how important a social media page is, especially a Facebook Page. The general public tends to judge a business based on what they see on their Facebook page.
Simply put, if a business’ Facebook page looks unprofessional with posting date gaps, poor graphics, etc. the public believes that’s how business is conducted on the inside.
Your Facebook page is a reflection of your business.
4 Ways to Making your Facebook Page a Patient Magnet:
1. A Professional Profile Picture
This is the very first thing most people look at when they head over to your Facebook page when conducting research.
2. A Professional Timeline Cover
This is the second thing people look at while they are on your page. It should give off a positive feeling and tell your practice’s story in an image.
3. Interesting Facebook Posts Branded With Your Logo
It isn’t enough to just post an inspirational quote or an entertaining video.
Your practice’s Facebook page needs to have the type of content people can learn from.
If your page is interesting, educational and up to date, visitors will convert into patients.
4. Post 3-5x Per Week
People will judge your practice by how current your marketing efforts are, whether we like it or not.
If your posts have gaps, a few weeks for example, it shows you “let things slip” when you get busy.
That’s an impression you’d not want to have, because it can influence a person’s decision on choosing your competition over you.
Of course it’s not always a reflection of how you run your practice but it will be perceived that way.
It isn’t fair but make sure to always post on your Facebook page at least 3 to 5 times per week. You can easily get help with this too.
How to Save Time When Setting Up Your Business’ Online Marketing
The good news about this is that you can always hire someone to take care of all of this and if the one you hire is anything like our agency, they will help you get everything rolling without charging you a ridiculous amount of money.
What this means is a big return on your investment without stressing the extra work while you focus on doing what you love and taking care of your patients.
Would you like some help directly from me?
I’d be happy to help you get everything set up. We work hard to make this entire process almost completely hands off for you and your staff and we keep the cost low so you can profit almost right away when you get started with us.
If you’d like to learn more about getting everything setup within the next 2 weeks, email me directly at [email protected] or call 201-360-2992. Our conversation will run about 10 minutes. We look forward to hearing from you!